REGINALD THE VAMPIRE
case study
Creative Director: Gisela Aydin
Design Director: Nathalie de La Gorce
Lead Editor: Francine Price
KEY ART SYSTEM
We created a versatile collection of Key Art designs to pull from depending on placement and messaging. We used bold and vivid colors to exemplify the youthful, edgy nature of the show ensuring it felt modern and fresh.
SOCIAL QUOTE CARDS
We used quote cards on our social platforms to introduce our characters and generate excitement for the series.
THIRST TRAP TEASE
Using burst photography we created a fun, energetic tease that captured the vibe of the show, and showed off our main characters and their personalities.
This spot was the vehicle for announcing our premiere date.
COMIC-CON EXCLUSIVE TRAILER
We wanted to capitalize on Jacob Batalon's Spider-Man popularity and not only created an activation at the convention but held a panel for fans where this trailer premiered.
WORLD OF REGINALD
This was our first long-form promotional piece that gave fans a deeper look into the show. This piece generated a lot of play on our digital platforms.
HERO TRAILER
We had no paid advertising associated with this campaign so we relied heavily on our social outreach. The cast was a great partner as they posted every element we created with great excitement which resulted in excellent ratings on premiere night.
CAST OF CHARACTERS
This piece gave fans a deeper look into the show and did some heavy lifting to introduce the cast and their characters.
EPISODIC EXAMPLE
This is an example of the look and feel of our episodics,
all 15 seconds in length.