Creative Director: Gisela Aydin
Design Director: Nathalie de La Gorce
Lead Editors: Monica Arrastia & Francine Price
KEY ART SYSTEM
We used previous seasons as a jumping off point, but created a very fresh look to promote the final season.
Using the cliff-hanger after each episode, we'd post a portrait of a pivotal character to engage fans for what was to come.
THE SINNER TEASE
After a long hiatus, we announced that The Sinner was coming back to USA to much excitement from old fans and new fans that had found the show on Netflix.
THE SINNER HERO TRAILER
Our goal was to create a cinematic trailer that really captured the mystery and psychology of the show. We think we nailed it.
THE SINNER FEMALE TRAILER
Because the show had been off the air for quite some time, we wanted to create a trailer specifically to bring back our strong female audience.
THE SINNER DRIVER TRAILER
This trailer worked to continue to build excitement for the season to come by amping up the mystery and the action.
THE SINNER RETURNS
This long-form promotional piece gave fans a deeper look into the season to come.
THE FINAL WRITER'S ROOM
This piece paid homage to the last season of the show with a conversation with our Show Runner.